The Gator Gum’s unique swimming action is a combination of swimbait and traditional shad. The mixture of these styles provides the Gator Gum’s distinctive, irregular movement, which provokes large pike into aggressive attacks! All you have to do is cast and reel: Gator Gum will do the work for you – due to its unusual swimming action and high-quality colors. The Gator Gum does not like being reeled too fast, as its secret lies in changing the tempo. Reel the lure in slowly, with a few faster turns every so often to make Gator Gum swim perfectly.